¡@¡@ °ªÂIºô¸ô®Ñ©±¡G »y¨¥ÀË´ú¶i­× > °Ó°È¾³õ > ·|ij/²³ø/¦æ¾P
     
 
EMBA³qÃÑ­^¤å
 
EMBA³qÃÑ­^¤å
 
¡i§@ªÌ¡j Ãä«¥¿¶à¡DRichard Sheehan   ©µ¦ù¾\Ū
¡i®Ñ¸¹¡j 58MBA02701
¡i¾A¥Î¡j ¶i­×¡D´N·~¡D¤É¾E 
¡i¥Xª©ªÀ¡j ¨©¶ð»y¨¥
¡i¥Xª©¡j 2014/1
  9 §é¯S»ù¡G440¤¸ ( ©w»ù 489 )
¡° °T®§¤½§i2¡G³Ì¦n¥Î­^»yBlog¡G¨©¶ð­^»yª¾ÃÑÀ]
 
¸ÕŪ¡G 1
 
 


¡D¥»®Ñ¯S¦â
§ë¸ê¦Û¤v¦¨¬°¥þ²y¤Æ¥ø·~³q¤~¡A
§A»Ý­n°ö¾iºë·Ç°Ó·~ª½Ä±¤Î­^»y·¾³q¤O¡I
Ån¬A¥øºÞºë­nª¾ÃÑ¡B¤j®vÆ[ÂI¡B¹ê°È­Ó®×¡B¾³õ­^¤å
°ÓºÞ¶i­×¡E¹ê°È·¾³q¡E®×¨Ò¬ã°Q¥²³Æ¡I

­±¹ï¥þ²y¸gÀÙ´H¬y¡A¥ø·~»P´N·~¥«³õ³£¦b´M¨D¥X¸ô¡A§AªºÂ¾³õ¥Í¦s¾Ô´¤¦³´X¦¨³Óºâ¡H
¦b²{¤µ´N·~¥«³õ¤H¤O¨Ñ»Ý¥¢¿ÅÄY­«ªº±¡ªp¤U¡A¤å¾Ì¤£¦A¬O¤u§@ªº«OÃÒ¡A¥ø·~´¶¹M»Ý­nªº¬O¡u¯à³Ð·s¡v¡B¡u¨ã°ê»Ú²¾°Ê¤O¡v¡]­^»y·¾³q¤O¡^¡B¡u¯à¸ó»â°ì¾ã¦X¡vªº¡u¥þ¯à«¬¤H¤~¡v¡C©Ò¥H§Y¨Ï¥u¬O¥­¤Zªº¤W¯Z±Ú¡A¤]¥²¶·¤£Â_¦aºë¶i¦Û¤v¦U¤è­±ªº´¼Ãѯà¤O¡Bºû«ùÄvª§¤O¡A¤~¯à¦b´Ý»ÅªºÂ¾³õ¥Í¦s¾Ô¤¤²æ¿o¦Ó¥X¡C

¤@©w¦³«Ü¦h¤H»{¬° MBA ¬O¤Ñ¸êÁo¿o¡BÀô¹ÒÀu´ìªº¤H¤~¯àÀò±oªº¡uºë­^±Ð¨|¡v¡A¨ä¹ê¤£µM¡C¦b²{¤µ¾Ç²ß¸ê·½¦h¤¸µo®iªº®É¥N¡AµL½×¬O³z¹L±Ð¨|¾÷ºc¡B®ÑÄy©Îºô¸ô¡A³£·¥©ö¶i¦æ¥øºÞ¬ÛÃö¾Ç²ß¡C¦]¦Ó¨ú±o¡u MBA ¾Ç¦ì¡v¤w¤£¦A¬O²×·¥¥Ø¼Ð¡A­«ÂI¬O­n¾Ç·| MBA ªº°ò¥»«ä¦Ò¤è¦¡¡C¦b¥xÆW¡A¦U¤j¾Ç°Ó¾Ç°|¡BºÞ²z¾Ç°|´X¥G³£¦³¶}³] EMBA ªº½Òµ{¡A¦Ó MBA ¡B EMBA ±Ð¨|©Ò±Ð±Âªº½Òµ{¤º®e ¥¿¬O¥H°ö¨|¥ø·~©Ò»Ý­nªº¡u¥þ¯à«¬¤H¤~¡v¬°¥Ø¼Ð¡A¦]¦¹¦¨¬°¦b¾¶i­×¤¤³Ì¨üÆf¥Ø¡B¤]³Ì¬°¥ø·~­«µøªº¼öªù¿ï¾Ü¡C©Ò¿×¡u¥þ¯à«¬¤H¤~¡v¡A°£¤F¶·¨ã³Æ¥»®Ñ©Ò¤¶²Ðªº¡u¦æ¾P¡v¡B¡u·|­p»P°]°È¡v¡B¡u¤H¤O¸ê·½»P²Õ´¡v©M¡uµ¦²¤¡vµ¥¤@³s¦êªº¥øºÞ°ò¦ª¾ÃÑ¡A¥H¤Î¹B¥Î³o¨Çª¾ÃѪº¯à¤O¥~¡A¡u¨}¦nªº­^»y·¾³q¤O¡v§ó¬O¥þ²y¤Æ®É¥N¤£¥i©Î¯Êªº¤@¶µ­«­n¯à¤O¡I

¥»®Ñ¬O¥H¤é¥» NHK ±Ð¨|¥x©Ò»s¼½ªº¡u­^»y°Ó°È¥@¬É¡v¬°®Ö¤ß¡A³z¹L§¹¾ãªº¾Ç²ß¬[ºc¨Ó¼W¶i·¾³q¯à¤O¡]°Ó°È­^»y¡^¡B MBA ªº°ò¦ª¾ÃÑ¡]°Ó°È¤H¤h¥²¶·¨ã³Æªº¨t²Î¤ÆÆ[©À»P¬[ºc¡^¥H¤Î°ÝÃD¤ÀªR»P¸Ñ¨M¯à¤O¡]»â¾ÉªÌªº¨Mµ¦»P¦æ°Ê¯à¤O¡^¡C®Ñ¥½¡u¥þ²y¸g²z¤H¤â¥U¡v¡A¥H§@ªÌ¦Û¤v«Øºcªº 5 C ½d¥»¨Ó¸Ñºc BRICs ·s¿³¥«³õªº¸g°ÓÀô¹Ò¡AÀ°§U¦³¥~¬£»Ý¨Dªº¥ø·~¤H¤h¡A¦b¥Xµo«e´N¯à¥ý¦³®Ä´x´¤·í¦a¥«³õ¸ê°T¡A´î¤Ö culture shock ¡C­Y§A¹ï©ó¥øºÞª¾ÃѤw¦³²`¨èªº²z¸Ñ¡A¨º»ò¥»®Ñ¯àÀ°§U§A¦b¹ê°È¹B§@¤Î­^»y·¾³q¤è­±§ó±o¤ßÀ³¤â¡F·íµM¡A­Y§Aªº±M·~¬O¦b¨ä¥L¤è­±¡A¨º»ò¥»®Ñ§ó¬O°ö¾i¦Û¤v¦¨¬°¨ã¥þ²y¤Æµø³¥¡B­^»y¤O¤Î¸ó»â°ìª¾ÃѤ§¥ø·~³q¤~¤JªùÄ_¨å¡C

¥þ®Ñ¥H²¼ä©öÀ´ªº¤è¦¡·J¾ã MBA ³Ì°ò¦ªº­«­nÆ[©À¡A¥H¤Î¥Î³o¨Çª¾ÃѸѨM°ÝÃDªº¤èªk¡C¨Ã»²¥H¯u¹ê°Ó°È±¡¹Ò¤¤ªº¹ê¹Ò·|¸Ü¤Î­Ó®×¨Ó±´°Q­«­nºÞ²z½ÒÃD¡CŪªÌ¥iÂÇ¥»®Ñºë¶i¤U¦C¯à¤O¡G
¡¹ ¦h¤¸¤Æ¥øºÞºë­nª¾ÃÑ¡A³Ð³y¦Û¤v¦b¥ø·~²Õ´¤¤¤§®t²§¤Æ»ù­È¡I
¡¹ ¥Ñ¤ÀªR°Ó³õºÞ²z¹ê°È¡A°ö¾iµo²{°ÝÃD¨Ã¸Ñ¨M°ÝÃDªº°Ó·~ª½Ä±¡I
¡¹ ¾³õ¥²³q¤§°Ó°È­^»yªí¹F¤è¦¡¡A´£¤É¥þ²y¤Æ­^»y·¾³q¹ê¤O¡I
¡¹ ªþ¿ý¥þ²y¸g²z¤H¤â¥U¡A¥X®t¥~¬£«e¦³®Ä´x´¤·s¿³¥«³õ¸ê°T¡I


¡D¥»®Ñ¬[ºc
¡iInitial Dialogue¡j
¥H¹ï¸Ü§Î¦¡§e²{µo¥Í¦b°Ó°ÈÀô¹Ò¤¤ªº¨å«¬ºÞ²z½ÒÃD¡C¬O¤°»ò°ÝÃD¡H¸Ó¦p¦ó¸Ñ¨M¡H
¡iMBA Lecture¡j°w¹ï Initial Dialogue ¤¤µo¥Íªº°ÝÃD¡A¥H­^¤å¶i¦æ MBA ¨¤«×ªº«ä¦Ò¡B³B²z±Ð¾Ç¡CLecturer¡¦s Tips«h¸É¥R»¡©ú MBA Lecture ªº²z½×¡C
¡iApplication Dialogue¡j¨Æ¥ó¥D¨¤¤w¦b MBA Lecture ¤¤¾Ç¨ì¤F MBA ªº°ò¦²z½×¡C¦b¦¹«h±a¥X¥H MBA ²z½×³B²z Initial Dialogue ¤¤©Òµo¥Í°ÝÃDªº¸Ñ¨M¤è®×¡C
¡iApplication¡j¥H­^¤å¸Ñ»¡¹ê»Úµo¥Í©ó°Ó°ÈÀô¹ÒªºÅܤƻP²{¶H¡A±µµÛ¦A¥ÑMBA¤j®vÁ`µ²¤º®e­«ÂI¡C


¡D§@ªÌ²¤¶
Ãä«¥¿¶à (Fujii Masatsugu)
¦­½_¥Ð¤j¾Ç²z¤u¾Ç³N°|±Ð±Â¡C´NŪ©ó¦­½_¥Ð¤j¾Ç²z¤u¾Ç³¡®É¡A´N¤wÀò±o²£¸g·s»D¼ú¾Çª÷¡C¤§«á«e©¹¬ü°ê¥[¦{¤j¾Ç¡]¬f§JµÜ¤À®Õ¡^¯d¾Ç¡A¦b±q¼Æ¾Ç¨t²¦·~«á¡A¤S§¹¦¨¤F¸Ó®ÕªººÓ¤h½Òµ{¡C1974 ¦~¶i¤J¤TµÙ°Ó¨Æ´N¾¡C1983〜1987 ¦~¾á¥ô¦N¶©©Y¤À¤½¥qªº­¹«~¸g²z¡C1991〜1995 ¦~³Q¬£¾n¦Ü¬ü°ê«X°Ç©£¦{ªº¤l¤½¥q¡A¾á¥ô¸³¨Æªø­ÝÁ`µô¡C1995〜1999 ¦~¾á¥ô¤H¨Æ³¡°Æ¥D¥ô¡A1998〜1999 ¦~¾á¥ô°ê»Ú¤H¤~¶}µo«Ç«Çªø¡C1999 ¦~§¹¦¨«¢¦ò¤j¾Ç¸gÀçºÞ²z¬ã¨s©Òªº°ª¯ÅºÞ²z½Òµ{ (AMP)¡C1999〜2000 ¦~¾á¥ô¦L«×ª«¬y¦X¸ê¤½¥qªº Executive Director¡C¥t¥~ÁÙ´¿¸g¾á¥ô¸Ó¤½¥q·s¥\¯à¨Æ·~¶°¹Îªº°ÆÁ`¾¦ì¡CµÛ§@¥]¬A¡m¥Î­^¤å¸ÑŪ«¢¦ò AMP¡n(DHC)¡B¡m¥Î­^¤å¾Ç²ß MBA ½Òµ{¡n¡]¤¤¸g¥Xª©¡^¡B¡m¥Î­^»y°µÂ²³ø¡n¡]¤é¿³¥ø¹º¡A¦XµÛ¡^µ¥¡C

Richard Sheehan
¦b¬ü°ê¼w¦{¤j¾Ç¶ø´µ¥Å¤À®Õªº°Ó¾Ç°|¨ú±o MBA ¾Ç¦ì¡C´¿©ó¼w§JÂÄ´µ°Ó·~»È¦æªº¼f¬d³¡¾á¥ô¤ÀªR®v¡A¤§«á«h¬°¥ø·~¤Î·|­p®v¨Æ°È©Òµ¥´£¨Ñ°ö°V¤è®×¡C¥Ø«e¦b CICOM BRAINS ¾á¥ôÁ¿®v¾°È¡A­t³d¬°¥þ²y¤Æ¥ø·~ªº°Ó·~»â³S­ÌÁ¿±Âµ¦²¤¡B°]°È¡BÅÞ¿è«ä¦Ò¡B»â¾É¤Oµ¥½Òµ{¡C

¡D¼f­qªÌ²¤¶
¼f­qªÌ²¤¶
²{¾¡G¶¯·à®È¹C¶°¹ÎºÞ²z¾Ç°|¯S¸uÁ¿®v¡B»Ê¶Ç¤j¾Ç±Ð¨|±À¼s¤¤¤ß¯S¸uÁ¿®v¡B¦è¶®¹Ï·¥«~©@°Øµ¦²¤ÅU°Ý¡B·ç¤h SGS Taiwan ºÞ²z°V½mÁ¿®v¡B®ü´Å¤å±Ð°òª÷·|Á¿®v­Ý±M®×ÅU°Ý¡B³Ò©e·|¾°V§½®Ö¤ß¾¯àÁ¿®v¡B¥þ°ê MBA ®Õ»Ú­Ó®×¬ã°Q¥D«ù¤H¡B°ªÂI¤å±Ð¾÷ºc MBA / EMBA ±M¥ôÁ¿®v¡C
¸g¾ú¡G¦ó¥ý¥Í©ó¬Fªv¤j¾Ç¥ø¬ã©Ò§ðŪºÓ¤h¾Ç¦ì®É¡A®v¨Æ­Ó®×±Ð¾Çªk¤j®v¥q®{¹F½å±Ð±Â¡A²`¨ü±Òµo¡A¦]¦¹µoÄ@²¦¥Í±À°Ê¡B¥°´­­Ó®×±Ð¾Çªk¡C¥Ñ©ó¤u§@½t¬G¡A¤G¤Q¦~¨Ó¦³¶W¹L¨â¸U¤­¤d¤H»P¥L¦@¦P­×²ß¹LºÞ²z¾Ç¡A¤]¦³³\¦h°ê¤º¥~¥ø·~ªº¤¤°ª¶¥¥DºÞ°Ñ»P¹L¥L¥H­Ó®×¬ã°Qªº¤è¦¡©Ò¶i¦æªº¤H¤O¸ê·½µo®i½Òµ{¡C

¡D¾A¥Î¯Å¼Æ¤Î¹ï¶H
(1) EMBA©ÎMBA¶i­×ªÌ¡A§Ö³t¾Ç²ß¥²³Æª¾ÃѨô£¤É­^»y¤O¡I
(2) ¾³õ¤H¤hÂǥѾDzߥøºÞºëµØ²z½×¡A´£¤É¾³õÄvª§¤O¡I
(3) ¦³¥~¬£¾÷·|ªº¥ø·~¤H¤h¡A¥Xµo«e¥ý¦³®Ä´x´¤·í¦a¥«³õ¸ê°T¡I
(4) ±ý´£¤É¾³õ­^»y·|¸Ü¤O¤ÎÅ¥¤Oªº¤@¯ëŪªÌ¡I

Chapter 1 ¦æ¾PMarketing
Session 1 ¦ó¿×¦æ¾P¡H What is Marketing?
Session 2 ¥«³õ¤ÀªR¢w¢w3C Market Analysis¢w¢wThe 3Cs
Session 3 °Ï¹j¡B¥Ø¼Ð¡B©w¦ì (STP) Segmentation, Targeting, Positioning
Session 4 ¦æ¾P²Õ¦X¢w¢w4P The Marketing Mix¢w¢wThe 4Ps

Chapter 2 ·|­p»P°]°ÈAccounting and Finance
Session 5 ·l¯qªí The Income Statement
Session 6 ¸ê²£­t¶Åªí The Balance Sheet
Session 7 ²{ª÷¬y¶qªí The Cash Flow Statement
Session 8 ¸êª÷ªº®É¶¡»ù­È The Time Value of Money
¡@¡@¡@¡@Column °]°È³øªí ¶×Á`
¡@¡@¡@¡@Column À³¥Î¡GÅU«Èªº²×¥Í»ù­È

Chapter 3 ¤H¤O¸ê·½»P²Õ´ Human Resources and Organization
Session 9 ¥ø·~¤å¤Æ Corporate Culture
Session 10 ÁZ®Ä¾É¦V¨î«× Performance-based System
Session 11 ¾³õª[µø Discrimination in the Workplace
Session 12 ¥ø·~­Û²z Business Ethics
¡@¡@¡@¡@¡@Column °ÝÃDªº®Ú·½¬O¤°»ò¡H¥ø·~¤å¤Æ¡H·|­p¾Þ§@¡H¤í¯Ê¹D¼w·P¡H

Chapter 4 µ¦²¤ Strategy
Session 13 ²£·~¤ÀªR Industry Analysis
Session 14 Ävª§Àu¶Õ Competitive Advantage
Session 15 ¥þ²yµ¦²¤ Global Strategies
Session 16 ºî®Ä¡þ¦h¨¤¤Æ Synergy / Diversification
¡@¡@¡@¡@¡@Column ²£«~²Õ¦XºÞ²z
¡@¡@¡@¡@¡@Column ¥þ²y¤Æªº¼Ð·Ç
¡@¡@¡@¡@¡@Column ¥v«Ò¤Ò¡E¸ë§B´µªº¿ò°V

Chapter 5 Ä@´º Vision
Session 17 ¸ê°T¬ì§Þ»P°Ó°È IT and Business
Session 18 ¥ø·~®aºë¯« Entrepreneurship
Session 19 ¤½¥qªv²z Corporate Governance
Session 20 21 ¥@¬öªº»â¾É¤O Leadership in the 21st Century
¡@¡@¡@¡@¡@Column Li & Fung¡G²×·¥¤¤¶¡°Ó
¡@¡@¡@¡@¡@Column ¦¨¬° 21 ¥@¬ö»â³Sªº¤ß²z·Ç³Æ
¡@¡@¡@¡@¡@Column True North
¡@¡@¡@¡@¡@Column ¥ø·~ÄÝ©óªÑªF¡HÁÙ¬OÄÝ©ó­û¤u¡H

Appendix 1 ¥þ²y¸g²z¤H¤â¥U
Appendix 2 ¬°¤F¯à­¸±o§ó°ª¡B§ó»·