企業概論：企業本質與動態觀點
 O.C. Ferrell
Chair of Department of Marketing and Ehrhardt, Keefe, Steiner,
and Hottman P.C.
Professor of Business Administration at Colorado State University.
He chaired the American Marketing Association (AMA) ethics
committee that developed its current code of ethics.
He was the vice president of marketing education and president
of the Academic Council for the AMA.
Geoffrey A. Hirt
Currently Professor of Finance at DePaul University and a Mesirow
Financial Fellow.
He teaches investments, corporate finance, and strategic planning.
He developed and was director of DePaul's M.B.A. program in Hong
Kong and has taught in Poland, Germany, Thailand, and Hong Kong.
Linda Ferrell
Assistant Professor in the Management & Marketing Department at the
University of Wyoming.
She is the ethics content expert for the AACSB Ethics chair of the 2004
AACSB Teaching Business Ethics Conference in Boulder,
Development for the Academy of Marketing Science and is on the
Board of Directors of the Marketing Management Association.
于 卓 民
學歷 ‧美國密西根大學國際企業管理博士
現職 ‧政治大學商學院經營管理碩士學程執行長暨企業
管理學系教授
台灣組織與管理學會理事長
‧研華文教基金會董事
‧高等教育基金會董事
‧瀚宇彩晶股份有限公司董事
專長 ‧國際行銷管理
‧國際企業管理
‧國際企業經營策略
.................................................................................................................................................... 推薦本書三大理由 
本書適合做為「企業管理」或「企業概論」大專程度課程
的教科書。
此改版書，亦納入了最新的趨勢，諸如：網路和電子商務
的普遍發展、公司治理逐漸被重視、中國大陸在世界經濟
中地位的抬頭、及委外的興起等等。
此書特殊設計的「學生線上學習中心」可讓初學入門者，
依課堂教學進度和網路學習得以融合。 
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